portfolio

I’ve been making waves in digital marketing circles since 2010. Be it a new email marketing campaign, supporting major promotions, championing laser-focused content development, and optimizing all projects for maximum success, I approach my work with pride and a reader-first mindset. Here is a portfolio of my career highlights:

Highlights: SEO

The traffic to the GoAbroad articles directory, my largest content project, improved over 2000% since in a few short years. The average time on site increased to 5 minutes, and both the bounce rate and exit rate decreased by more than 10%. This was done by following best practices for on-page search engine optimization, including advanced keyword and meta data strategies.

I have also managed outreach campaigns for backlinks as well as advised on site-wide breadcrumb strategies to improve site navigation and interlinking, not to mention built successful content strategies for brands like Admission Sight and Low-Key Coffee Snobs from scratch.

I have created content that ranks for the coveted position 0 … 

… and garnered thousands of visits “out of thin air” to content that converts.

Highlights: Writing

I pair advanced SEO skills with research-driven expertise to write engaging content on education and travel.

I currently write and edit full time at NerdWallet. 

While managing written editorial content at GoAbroad, I juggled hundreds of contributors and topics while still creating a consistent voice and credibility. Articles published on their site today, long after my tenure there, still emulate my original content strategy and vision. 

I created the content for the Foundation for International Education, as well as the entire website copy for Premier Internships Ireland.

Check out all of my written work here.